Started during the Covid-19 health crisis, the Clichés podcast tells the story of people who one day decided to get involved and trigger their power to act for themselves and for others.


The Clichés project was born from a desire. The one of  a employee of the French Red Cross and intrapreneur within 21, the Accelerator of Social Innovation of the French Red Cross - Sophie Alex-Bacquer. She wanted to show the faces of the employees, volunteers and students of this association and to make their voices, often discreet, count, while they strongly carry the French Red Cross.

Clichés expresses the humanity and courage of women and men who wish to help people in vulnerable situations.

The podcast was produced in co-production with Louie Media, a studio expert on the production and writing of native podcasts